Pop Mart Labubu Plush Toys
Pop Mart Labubu Plush Toys was recalled on 7 November 2025 under EU Safety Gate alert SR/03851/25. Choking risk reported by United Kingdom in respect of Northern Ireland. Small parts (feet, hands and eyes) may easily detach from the toy.
| Alert Number | SR/03851/25 |
| Brand | Pop Mart (COUNTERFEIT) |
| Category | Toys |
| Risk Type | Choking |
| Notifying Country | United Kingdom in respect of Northern Ireland |
| Country of Origin | Unknown |
| Published | 7 November 2025 |
Risk Description
Small parts (feet, hands and eyes) may easily detach from the toy. A small child may put them in the mouth and choke. The product does not comply with the requirements of the Toy Safety Directive.
Measures Taken
Type of economic operator to whom the measure(s) were ordered: RetailerCategory of measure(s): Recall of the product from end usersDate of entry into force: 17/07/2025Type of economic operator to whom the measure(s) were ordered: OtherCategory of measure(s): Ban on the marketing of the product and any accompanying measuresDate of entry into force: 09/07/2025
Product Description
Soft toy, in the shape of a doll, in four different designs.
🛑 What Should You Do?
This recall involves a choking hazard related to Pop Mart Labubu Plush Toys.
About this risk
This product contains small parts that can detach and pose a choking hazard, or its size and shape make it dangerous for young children if swallowed or placed in the mouth.
Recommended action
Remove the product from children immediately. Check if any small parts are missing. If a child has swallowed a part, seek medical attention immediately. Return the product to the retailer.
Who is at risk?
Children under 3 years old are at highest risk. Supervise older children as well.