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Pop-it

Suffocation Toys Serious risk

Pop-it was recalled on 16 May 2025 under EU Safety Gate alert SR/01823/25. Suffocation risk reported by Italy. The plastic of the packaging is too thin.

Photo of recalled product: Pop-it
Alert NumberSR/01823/25
CategoryToys
Risk TypeSuffocation
Notifying CountryItaly
Country of OriginBulgaria
Published16 May 2025

Risk Description

The plastic of the packaging is too thin. If a child plays with it, the plastic can cover the mouth and nose, causing the child to suffocate. The product does not comply with the requirements of the Toy Safety Directive nor with the European standard EN 71-1.

Measures Taken

Type of economic operator to whom the measure(s) were ordered: DistributorCategory of measure(s): Ban on the marketing of the product and any accompanying measuresDate of entry into force: 30/05/2024

Product Description

Pop-It fidget toy, made of soft plastic in different colours, with the numbers 1 to 100 on them. Supplied with a hard black plastic hook.

🛑 What Should You Do?

This recall involves a suffocation hazard related to Pop-it.

About this risk

This product poses a suffocation risk, often due to plastic packaging, soft materials, or design features that can obstruct a child's airway.

Recommended action

Remove the product and any packaging from the child's reach immediately. If a child is having difficulty breathing, call emergency services. Dispose of plastic packaging safely.

Who is at risk?

Infants and toddlers are at highest risk. Never leave plastic bags or soft materials in a sleeping area.

View on EU Safety Gate →

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