Get notified about product recalls

Plush Bear

Strangulation Toys Serious risk

Plush Bear was recalled on 21 November 2025 under EU Safety Gate alert SR/04077/25. Strangulation risk reported by United Kingdom in respect of Northern Ireland. The bear has long strings.

Photo of recalled product: Plush Bear
Alert NumberSR/04077/25
BrandEarthsound
CategoryToys
Risk TypeStrangulation
Notifying CountryUnited Kingdom in respect of Northern Ireland
Country of OriginPeople's Republic of China
Published21 November 2025

Risk Description

The bear has long strings. These can become entangled around the neck during various activities of a child, leading to strangulation. The product does not comply with the requirements of the Toy Safety Directive.

Measures Taken

Type of economic operator to whom the measure(s) were ordered: ImporterCategory of measure(s): Import rejected at borderDate of entry into force: 30/09/2025

Product Description

A plush toy in the shape of a bear with neck scarf.

🚫 What Should You Do?

This recall involves a strangulation hazard related to Plush Bear.

About this risk

This product contains cords, strings, loops, or other elements that can wrap around a child's neck and cause strangulation.

Recommended action

Remove the product from the child's environment immediately. Cut any cords or strings if they cannot be safely removed. Never leave children unsupervised with products that have loose cords.

Who is at risk?

Infants and young children are at the highest risk of strangulation from cords, strings, and loops.

View on EU Safety Gate →

Related Recalls

More Toys recalls