pure & natural
pure & natural was recalled on 20 March 2026 under EU Safety Gate alert SR/00822/26. Chemical risk reported by Italy. According to the list of ingredients, the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited in cosmetic products.
| Alert Number | SR/00822/26 |
| Brand | Nivea |
| Category | Cosmetics |
| Risk Type | Chemical |
| Notifying Country | Italy |
| Country of Origin | Unknown |
| Published | 20 March 2026 |
Risk Description
According to the list of ingredients, the product contains 2-(4-tert-butylbenzyl) propionaldehyde (BMHCA), which is prohibited in cosmetic products. BMHCA can damage the reproductive system, harm the health of an unborn child and cause skin sensitisation. The product does not comply with the Cosmetic Products Regulation.
Measures Taken
Type of economic operator to whom the measure(s) were ordered: RetailerCategory of measure(s): Ban on the marketing of the product and any accompanying measuresDate of entry into force: 23/11/2023
Product Description
Cleansing milk, 200 ml.
🧪 What Should You Do?
This recall involves a chemical hazard related to pure & natural.
About this risk
This product contains prohibited or hazardous chemical substances that may cause skin irritation, allergic reactions, or long-term health effects.
Recommended action
Stop using the product immediately. Wash any skin that has come into contact with it. Keep it away from children. Return it to the retailer for a refund if possible.
Who is at risk?
Anyone who has used this product, especially children, pregnant women, and people with sensitive skin.