Pop Mart Labubu Plush Toys
Choking Toys Serious risk
| Alert Number | SR/03851/25 |
| Brand | Pop Mart (COUNTERFEIT) |
| Category | Toys |
| Risk Type | Choking |
| Notifying Country | United Kingdom in respect of Northern Ireland |
| Country of Origin | Unknown |
| Published | 7 November 2025 |
Risk Description
Small parts (feet, hands and eyes) may easily detach from the toy. A small child may put them in the mouth and choke. The product does not comply with the requirements of the Toy Safety Directive.
Measures Taken
Type of economic operator to whom the measure(s) were ordered: RetailerCategory of measure(s): Recall of the product from end usersDate of entry into force: 17/07/2025Type of economic operator to whom the measure(s) were ordered: OtherCategory of measure(s): Ban on the marketing of the product and any accompanying measuresDate of entry into force: 09/07/2025
Product Description
Soft toy, in the shape of a doll, in four different designs.