MK Bar 7000
| Alert Number | SR/04055/25 |
| Brand | McKesse |
| Category | Chemical products |
| Risk Type | Chemical |
| Notifying Country | Ireland |
| Country of Origin | People's Republic of China |
| Model Number | Green Apple Ice |
| Published | 21 November 2025 |
Risk Description
The product has an excessive volume of nicotine-containing liquid (9.5 ml) and an excessive concentration of nicotine (29 mg/ml). This could lead to the accidental consumption of a high dose of nicotine. Nicotine is acutely toxic and can endanger the user’s safety, notably if the product comes into contact with the skin or is ingested. Additionally, the product labelling is misleading, and it does not contain information on its nicotine content. As a consequence, consumers cannot make informed decisions regarding the safe use of the product. The product does not comply with the requirements of the Tobacco Products Directive.
Measures Taken
Type of economic operator to whom the measure(s) were ordered: RetailerCategory of measure(s): Withdrawal of the product from the marketDate of entry into force: Unknown
Product Description
Disposable electronic cigarette, 7000 puffs.